In recent times, a lot has been spoken about the importance of page load speed and how your website visitors perceive your brand (for example, the research by Kissmetrics). Also, there is enough evidence to support the belief that page load speed affects your search engine rankings as well. In such a scenario, you cannot afford to have a slow loading website as it translates to lower page rank in search engine results and dissatisfied user journey on the site. Today, we will offer some tips and tricks to help you boost the page speed of your site and improve the SEO results.
1. Image Optimization
The first thing you should do is look at the images on your website. Usually, large-sized images are the primary culprits in slowing down a website. Therefore, by optimizing the images, you can boost the page speed by a great extent. Image optimization would involve choosing the right image-type and compressing the images to offer the best resolution at the lowest possible size.
Caching is very useful to site owners if used well. Usually, when a user visits a website, the web browser stores certain data like images, etc. This stored information makes subsequent site visits faster and enhances the user experience. While browser caching was fairly limited until a few years ago, post-HTML5, you can leverage browser caching to considerably boost the speed of your site.
3. The Hosting Server
The server response time plays a critical role in the overall performance of your website. Ideally, the server response time should not be more than 200 milliseconds – that is the standard that is accepted across the industry. There are several factors that can increase the response time of the server like lack of memory or the time taken for querying the database, etc. and there is a need to optimize to get the desired response time.
Talking about the page load speed, many site owners prefer Cloud Hosting as it offers a wide range of features which work towards boosting the loading speed of your web pages. Some such features are integrated content delivery network, varnish cache, etc. which can boost speeds by up to 1000x!
5. Reduce several redirects
Depending on your website, you might decide to redirect site visitors to a specific page based on certain criteria. While one redirect is fine, you must avoid several directs, as it can negatively impact the page speed since every direct means an extra HTTP request and response.
As a site owner, you need to continuously keep a tab on the page speed of your website. Tools like Google Page Speed Insights can help you find the current loading times and also look at how your site fares against your competition. Follow the tips mentioned above and you will see an improvement in the page speed and probably the SEO results as well.